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Resume

SUMMARY

Dedicated and analytical Junior Digital Marketing Analyst with a solid foundation in digital marketing principles and a passion for leveraging data to drive successful campaigns. Eager to contribute my skills in data analysis, campaign optimization, and digital strategy to a dynamic marketing team. Seeking an opportunity to grow and develop within a collaborative and innovative work environment.

EXPERIENCE

Digital Marketing Analyst
DHL October 2023 – Present
  • Formatted monthly reports to show progression in consumers’ intent to purchase through data analysis.
  • Identified and utilized digital assets that demonstrated a strong sales impact and a significant return on investment, increasing customer base.
  • Defined metrics for marketing campaigns and measured them according to vendor performances and business impact.

    • Marketing and Sale Intern
    Olivella
    July 2023 – December 2023
  • Utilized SEO best practices to optimize website content, resulting in a 17% increase in organic website traffic within 3 months.
  • Executed email campaigns, resulting in a 14% increase in customer engagement.
  • Assisted in the implementation of digital advertising campaigns across paid search, programmatic display, and social media channels.
  • Developed, managed, and optimized paid media campaigns across Google Ads, Facebook Ads, and LinkedIn Ads platforms, contributing to
    • increased brand awareness and engagement by 10%.
  • Utilized analytics tools to evaluate search performance, comprehend data, and offer actionable insights for continuous campaign improvement.
  • Assisted in the development of creative assets, including ad copy, images, and landing pages.

    • Sr. Relationship Banker
    Regions Bank
    October 2019 – October 2023
  • Spearheaded the successful implementation of solutions for banking clients, resulting in a 10% increase in operational efficiency and a 15% improvement in customer satisfaction scores.
  • Conducted comprehensive financial analysis for clients, resulting in the identification of new revenue opportunities and a 5% increase in upsell conversions.
  • Collaborated with cross-functional teams to streamline internal processes, leading to a 8% reduction in average onboarding time and increased overall team efficiency.
  • Consistently recognized as a top performer, achieving the highest customer satisfaction scores for consecutive quarters.

    • Assistant Manager
    Amscot
    April 2017 – October 2019
  • Frontline customer service: Delivered exceptional customer service, processing check cashing transactions accurately and efficiently.
  • Risk management: Implemented stringent fraud prevention measures, resulting in a 15% reduction in fraudulent transactions.
  • Client education: Provided financial literacy guidance to clients, contributing to a 5% increase in the adoption of additional financial services.
  • Increased client satisfaction by 45% over twelve months by improving and clarifying product uses and accessibility.

    • EDUCATION

    B.S. in Digital Marketing
    Full Sail University

    CERTIFICATIONS

    Google Ads Display Certification
    Google Analytics 4 Certification
    Google Ads Search Certification
    Certified Anti-Money Laundering Specialist (CAMS)

    SKILLS

    Social Media Content Creation
    Social media management (Facebook, Instagram, LinkedIn)
    Data Analysis and Interpretation
    SEO and SEM Optimization
    Email Marketing Campaigns
    Microsoft Suite (Words, PowerPoint, Excel)
    Strong Communication Skills
    Market research and analysis
    Content Optimization and Copywriting
    Adobe Creative Suite ( Photoshop, Illustrator, Premier)